Today’s Unholy Union: Marmite + Guinness

marmiteguinness.jpg(The Daily Record) Marmite has joined forces with drink firm Guinness to give a new meaning to going for a jar. The two iconic brands have combined to make a limited edition yeast extract spread. The main ingredient of normal Marmite is a blend of brewing yeasts which are left over when beer is produced. Now it has been made exclusively from yeast left over after the famous Irish stout is brewed. The nonalcoholic spread is said to have a distinctive yet subtle Guinness flavour. It comes packaged in a black jar with white lid, to resemble a pint of stout.

Mystech: Although it sounds like something straight out of “Iron Chef: Glasgow”, I’m sure NukieUK is beside himself with joy right now. 

A total of 300,000 jars, priced at £2.49, are being produced and will be on shop shelves from this weekend for six weeks, to coincide with St Patrick’s Day on March 17.

Cheryl Calverley, of Marmite, said: “This is the most unusual innovation in our history. We will be watching carefully to see if customers want this as a permanent option.”

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6 Responses

  1. implementor says:

    What do you do this this stuff? Spread it on bread and eat it?

  2. Mystech says:

    I once worked side-by-side an Australian and a Brit when I was contracting. Each championed the superiority of Marmite vs. Vegemite and vice versa. During that time I tried both products on toast, crackers and as the stock in a hot broth. It’s not an entirely unpleasant substance, but very strong and salty. I can’t say I honestly hate it, but I wouldn’t exactly pursue the stuff.

  3. syn74x says:

    To quote NukieUK “That’s cool. I want that!” 🙂

  4. syn74x says:

    And in fact, you do spread it on bread and eat it. I think NukieUk puts it on buttered toast, to be precise.

  5. Mystech says:

    You know, I’m surprised he’s not setting about making his own Marmite from his brewing byproducts. 🙂

  6. syn74x says:

    He thinks marmite can’t be made by home brewers. I’m attempting to find a recipe to try it…

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